Free Download BTL. Experiencias de Marca (Spanish Edition)By Geovanna Nassar
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BTL. Experiencias de Marca (Spanish Edition)By Geovanna Nassar
Free Download BTL. Experiencias de Marca (Spanish Edition)By Geovanna Nassar
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"Qué es BTL? ¿Cuál es su importancia en la publicidad contemporánea? Geovanna Nassar en BTL, Experiencias de marca, introduce a los lectores minuciosamente en su significado y alcances. Es una novedad editorial en el mercado colombiano: una estrategia que está revolucionando el marketing en el mundo. Es la comunicación que se hace de cualquier producto o servicio cara a cara con el cliente. El libro va acompañado de las ilustraciones de Adriana Cabrera y casos concretos de este tipo de mercadeo en varios países que ilustrarán al lector sobre este fenómeno innovador y artístico en la relación producto-consumidor. Nota: contiene imágenes y fotografías a todo color, impresas en papel esmaltado. "
- Sales Rank: #4634865 in Books
- Published on: 2012-02-02
- Original language: Spanish
- Dimensions: 8.50" h x .30" w x 5.63" l,
- Binding: Paperback
- 132 pages
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